OK. So you want to fit into your skinny jeans or the nice polo that now decorates your closet. You're on a mission to look fabulous for your upcoming birthday celebration (and for men, you want to look nice!). Or you want to lose 50-75 lbs because your doctor tells you this will place you within the normal BMI range. Although motivating in theory, these scenarios only provide temporary inspiration for change.
Motivations of superficial vanity and fear of death are great for giving you a nudge, but 9 times out of 10, these changes are fleeting--leaving you gung ho for the first three weeks (if that!) followed by the temporary guilt-provoking slip up (a guilt which needs to be abolished!!! Read more). In most cases, these motivations plunge us into drastic and unsustainable diets that leave us feeling upset with ourselves if we don’t meet our goals (although everyone may not feel upset, negative feelings manifest nevertheless).
